Beauty for all
Shifting paradigms. Redefining beauty.
Shifting paradigms. Redefining beauty.
Since day one, we’ve been visionaries, reimagining the future of beauty and retail—seeing possibilities where others see limits. And it has paid off.
Today, we’re a Fortune 500 corporation and the largest specialty beauty retailer in the United States. We are the place for true beauty enthusiasts, who find joy in beauty as they experiment throughout our store. We are the only one to offer our guests prestige, mass and salon products and services under one roof. And because we put our guests at the center of all we do, we can offer them unrivaled ways to be beautiful in an environment that encourages the thrill of exploration and delight of discovery.
Living our purpose
What we stand for guides all we do. This is our true commitment.
This is the heartbeat of Ulta Beauty.
Our Vision
To be the most-loved beauty destination of our guests and the most-admired retailer by our Ulta Beauty associates, communities, partners and investors.
Our Mission
Every day we use the power of beauty to bring to life the possibilities that lie within each of us—inspiring every guest and enabling each associate to build a fulfilling career.
Our Values
We believe everyone deserves to feel good in their own skin. We believe everyone should feel comfortable being themselves. We believe community can fuel authentic living and meaningful connections. We believe that when you are free to be your full self, you feel like you belong. Belonging is a beautiful thing.
We are passionate advocates for women and families – in all we do. Here are just a few ways we’re honoring this commitment.
Since 2016, with the support of Ulta Beauty guests, associates and partners, the Ulta Beauty Charitable Foundation has proudly donated more than $80 million to make a positive impact on the world. Together with nonprofit partners across the U.S., we provide resources and programs to help all women and teens have a positive sense of well-being to unleash their own unique possibilities. We believe in a holistic approach to well-being with a focus on mind, body and community pillars. UBCF's nonprofit partners provide resources and programs focused on providing women and teens with mental and physical well-being programs; advancing research to put an end to breast cancer; mentoring and peer network opportunities; and career exposure and experiences. To learn more about efforts to empower well-being for all and the nonprofits we support, click here.
As part of the UBCF, we have an Associate Relief Program in place to assist associates and their families facing personal hardship, including natural disasters, serious illness, domestic and partner violence, and more. The Associate Relief Program provides short-term financial support to care for the well-being of our associates in these times of need, fitting perfectly with the UBCF mission.
In addition to our national nonprofit portfolio, we also believe in giving back to local nonprofit organizations aligned to our mission including many in the greater Chicago area where our corporate headquarters is located. Through strategic partnerships, in-kind donations, associate volunteerism, board service and event sponsorships, we are deepening our impact and empowering well-being in the communities we live, work and serve.
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